These days there is a lot of talk about investing in tone of voice. But what exactly is it? And do you even need it?
Tag Archives: Copywriting
2021: Year in review
After another year of Covid-19, I think we’re all ready to put our feet up for a Christmas break. But first, here are a few highlights from 2021.
What is guest blogging?
We’ve all heard about the benefits of blogging, but what about blogging as a guest? Here’s what you need to know.
The link between walking and creativity
Being creative is great, until the creativity fails to show up. Then it’s not so great. When this happens, try walking away – literally.
The argument for clear and simple language
English is the business language of the world but it doesn’t mean it’s everyone’s native language. By being more considerate we can make our writing more accessible to a wider audience.
Hayley Maguire 