Being creative is great, until the creativity fails to show up. Then it’s not so great. When this happens, try walking away – literally.
Tag Archives: Copywriting
The argument for clear and simple language
English is the business language of the world but it doesn’t mean it’s everyone’s native language. By being more considerate we can make our writing more accessible to a wider audience.
The no-nonsense approach to SEO
Ever thought of SEO as a mystery corner of the internet that only a select few can understand? You’re not alone. But I’m here to tell you that SEO doesn’t have to be so cryptic.
Copywriting as a discipline: Q&A with Hayden Maskell
The term ‘copywriter’ is often misunderstood. But for many writers, copywriting is exactly what they do every day. Like New Zealand-based copywriter Hayden Maskell.
How to master the art of the interview
Albert Einstein knew a thing or two about asking questions. Mostly, he knew that without them he wouldn’t discover anything new. The same applies to being a writer.
