In case you haven’t heard, podcasts are booming. But what if your target audience doesn’t listen to podcasts yet? A solution to this is to repurpose podcast content into blog posts.
Category Archives: Blog
Data, content and consumers
This has been a strange year so far. To put it mildly. But let’s ignore the elephant in the room (ahem, pandemic) for now and take a look at content instead.
How to write a winning press release
Not so long ago, PR and marketing professionals were predicting the end of the humble press release. But despite the expected demise, it remains an effective and relevant tool for communicating news.
Create value with evergreen content
Evergreen content doesn’t date or go out of style. It will always be relevant to the reader. At least that’s the aim, anyway.
Writing for a digital audience
Digital copywriting is a skill, and one that takes time to get right. Let’s take a look at what it involves.
