As I write this, the summer wind-down is in full swing.
Everyone is either on holiday, or about to go on holiday. It’s that time when almost every email gets an out of office reply and deadlines get pushed back to September.
So while we’re all taking it slow, here’s a simple collection of writing tips.
Think of it as a resource that can be filed away for later use. Perhaps for when the tempo picks up again and the creativity kicks back into gear.
1. Write on paper first
Writing on paper helps with memory and recall – even scientists say so.
It’s also a useful way to focus on a task instead of being distracted by notifications, emails or that tempting open internet tab.
2. Take a break
Always take a break after writing a first draft. Preferably overnight, if you can.
Stepping away from your work allows the brain to rest, which means you will be refreshed when it’s time to edit.
3. Read out loud
This helps to check the flow and will highlight any areas that need to be polished.
You can also use the Read Aloud function in Word.
4. Work with an editor
When we write something, we’re too close to the content. But a good editor will push, ask questions and find holes you weren’t aware even existed.
All of this will enhance your work and make you a better writer.
5. Use the structure of a story
A story has a beginning, middle and end.
This means you need to hook the reader at the beginning, keep them interested in the middle and provide them with a resolution at the end – whatever that might be.
6. Read every day
Read different genres. Switch news outlets.
Basically, read as much as you can to improve your understanding of what makes writing good.
7. Know when to stop
Sometimes we can push through a creative block. Other times, it’s a sign we’ve reached the limits of our creative output and need to step away.
Recognising the difference will transform your writing practice.
8. Go for a walk
If you’re struggling with a piece of writing, go for a walk, let the mind wander and the ideas generate.
Your future self will thank you.
9. Less is more
If your copy is unnecessarily stuffed with words, it will put the reader off.
Instead, try stripping it back to the bare essentials before adding a dose of personality.
Final bonus tip: put pen to paper (or fingers to keyboard) and just write. It’s as simple as that.
Need a copywriter for your project?
Hayley Maguire 