About

Hello. I’m a UK freelance copywriter with a niche in writing for luxury brands. Read on to find out more about me, and how I can help you.

Hayley Maguire, freelance copywriter for luxury brands.

Always curious with a global outlook

Curiosity is an underrated quality but a crucial aspect of being a copywriter.

Luckily, I am always curious.

I want to know the who, what, where, when and how of a situation.

I research. I ask questions. I like to understand.

By understanding a product, business or service, I can produce better work – copy that meets the brief and aligns with your brand.

Curiosity has also taken me around the world (a few times).

Today I’m based in the Austrian Alps, but I’ve lived and worked in five different countries, honing my copywriting skills along the way.

This international experience has (quite literally) broadened my horizons.

And it’s made me a better writer as a result.

I might be a British girl at heart, but I bring a global perspective to projects.

“Hayley’s freelance service provides a valuable resource to support and complement our account management and content teams. Her expertise, attention to detail and communication skills are first class.”

David Watts

Director, Liberty PR

FAQs

What services do I offer?

In no particular order, you can hire me for: web copy, scripts, tone of voice development, email marketing, product descriptions, marketing materials, copy consultation, and editing.

I don’t have a set menu or packages to choose from. Instead, I prefer to offer customised services depending on the project or client.

For example, you might need five pages of web copy or editing services for blogs that you write in-house. Or perhaps you need a copywriter for marketing emails, as well as a new tone of voice guide.

Whatever the brief, I pride myself on delivering high-quality work and developing strong working relationships with clients.

Who do I work with?

I work with agencies and brands (big and small) around the world. My niche is in luxury markets but I also work with small, independent businesses looking to elevate their brand.

Clients include eyewear and clothing brands, lifestyle businesses, property developers and ecommerce platforms. But I’m always open to expanding my portfolio and working on new, exciting projects.

Discover more

How much does it cost?

That’s the million dollar question (not literally).

Every project is different and services can be tailored to your needs, so prices* can vary depending on the brief.

But as a guide, web copy projects start from €2,500 for a simple five page website, and brand language guidelines start at €3,000.

Proofreading starts at €35 per document (up to 1,000 words), copy editing starts at €50, and heavy editing/rewriting starts at €60.

My day rate is €450 for short-term projects or working with agencies. Prices for scripts, product descriptions and marketing materials are usually based on the day rate.

A one-hour copy consultation is €100.

Prices for long-term retainers can be discussed.

*Rates cover briefing calls, research, copywriting and two rounds of edits (edits not included with proofreading/editing services).

What’s the process?

So what’s it like working with me?

I aim to make the process as simple as possible and it typically starts with a 30-minute discovery call to find out more about your needs and business.

After this, I will send over a proposal. If it meets your expectations, I will then send over a contract and an invoice for a deposit (usually 50%). At the same time we can get a date in the diary to start working together.

The balance is then paid in instalments or on completion of the work, depending on the project.