In case you didn’t know, writers everywhere are facing a new competitor: AI.
And, as with any big change, there are two distinct camps taking shape and staking a claim on what the future holds.
In one group, scepticism levels are high, the end is most certainly nigh and we (writers) should start planning a career change while we still can.
Whereas others are so enamoured with this new tech that the collective praise is almost cult-like.
In case you’re wondering, I sit somewhere in between the two camps. I’m not an early adopter of AI (although I have tried it), nor do I think writers will become obsolete in the future.
But I do think it’s time to step up our game and bring more to the table than just words. Because, let’s face it, a machine can do that too – and much faster.
A good starting point is by embracing the elements that make us human: creativity, empathy, intuition.
We need to harness our ability to make sense of the world around us and write stories to explain it. We need to showcase our intrinsic understanding of other people.
Basically, highlight all the traits that AI doesn’t have.
This means we have to step out of our comfort zone and push ourselves to be better writers. After all, the only way to win a competition is to be the best.
So what does stepping out of a comfort zone look like?
Here are a some tips from fellow writers to help you get started.
“I’ve been trying my hand at poetry. As a youngster, poetry was ridiculed by my peers … that stuck with me so I always assumed it ‘wasn’t for me’. But I really enjoy writing it … well outside my comfort zone though (or maybe just the sharing is).”Barrie from Feasts & Fables
“I like to take courses on things that supplement not so much my writing itself, but the things I write about. For example, I just did a coding course, so I can expand my skills and use my creative, analytical, and technical knowledge in my client work.”Anete Lūsiņa, freelance B2B SaaS and tech writer
“I explore different types of writing. Poetry, song writing, sketch writing, limiting word count, reading very broadly. It all helps keep my perspective fresh and keeps the creative beast fuelled.”Barney Durrant, marketer
“I explore different types of writing. Poetry, song writing, sketch writing, limiting word count, reading very broadly. It all helps keep my perspective fresh and keeps the creative beast fuelled.”Len Keenan, copywriter
From what I’ve seen AI produce so far, I’m not worried about the future of the humble writer. Although a few of us might lose some clients along the way if they choose to pursue low cost over quality.
But if we continue to grow and develop as writers, we will always maintain our advantage.
Want to work with a real copywriter? Get in touch.