Ask any writer why they write, and they will probably say it’s for the love of writing.
They enjoy (or perhaps, need) the challenge of crafting stories, tackling a brief and creating something that didn’t exist before.
It’s a creative process – with curiosity at the heart of it all.
But what does being curious actually mean when it comes to creativity? And how can we harness this secret weapon while AI continues to nip at our heels?
We can start by looking up from our laptops and taking in the surroundings.
Getting up from the desk and going for a walk.
Going to a cinema, theatre, art gallery or museum.
Listening to live music or playing an instrument.
Reading books and magazines.
Visiting new restaurants.
Travelling to new places (I recommend Marrakech, if you haven’t been – it’s magical).
Meeting new people.
Basically, all the things that AI can’t do.
People are naturally wired to be curious and seek out new experiences. So let’s embrace it, use it for creative inspiration, and show those AI writing tools who’s boss.
Want a monthly dose of copywriting and creativity in your inbox? Subscribe to the Just Write newsletter.

