Author: Hayley Maguire
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How to master the art of the interview
Albert Einstein knew a thing or two about asking questions. Mostly, he knew that without them he wouldn’t discover anything new. The same applies to being a writer.
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The great niche debate
The question of having a niche sounds simple enough: you either have one or you don’t. But it’s usually not as black and white as that.
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Raise your ecommerce marketing game
It can be hard for newcomers to get a foot in the ecommerce door with big players well ahead of the game. It’s not impossible though. Here’s how.
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Data, content and consumers
This has been a strange year so far. But let’s ignore the elephant in the room (ahem, pandemic) and take a look at content instead.
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How to write a winning press release
Not so long ago, PR and marketing professionals predicted the end of the press release. But despite the expected demise, it remains an effective communications tool.
Hayley Maguire 