The client
Chippa Nation is a UK-based ecommerce company. The online marketplace stocks a range of products from independent makers and small businesses.
The brief
Tara Smith, the founder of Chippa Nation, wanted to raise the profile of the new business to boost awareness and sales.
Tara had a clear vision for how she wanted to grow the brand but was unsure about the direction for content.
The process
Every stockist on Chippa Nation was selected to reflect the brand’s values of supporting independent businesses, which quickly became central to Chippa Nation’s identity.
To communicate this, I developed a series of blog articles to create the Chippa Journal. This set the stage to tell the story of Chippa Nation, highlight the company’s USP and improve SEO.
The next step was to raise the profile of the brand.
As Chippa Nation was new (launched spring 2020), it was important to introduce the business to the target market. This was achieved with a press release, which gained coverage in regional publications and on lifestyle websites.
A few months later, we sent out the first Chippa Nation newsletter to celebrate the launch of the new website. The newsletter served as another introduction to the business by including a link to a Founder Focus article, as well as highlighting a key stockist with a Q&A.
It was a pleasure to see Tara’s vision become a reality and to support a small business during a roller coaster time in history.
Looking for a brand copywriter?
Hayley Maguire 