Tone of voice

“It’s the way that you say it.”

William Bernbach

Successful brands are defined by a distinctive tone of voice.

But what exactly is it?

Tone of voice is:

  • The way words and phrases are used.
  • The personality behind a brand.

Here’s how we can find yours.

Tone of voice guidelines

Hire me to create a tone of voice or style guide — exclusively tailored to your brand.

Branding (from a copy perspective)

Already got some words on the page for a brand, product or service? Book me for an expert copy consultation.

“We look forward to working with Hayley again.”

Stéphane Saint-Denis, Product Marketing Manager, Convelio

Why should you invest in tone of voice?

Here’s why:

  • Identify and define your brand’s voice.
  • Communicate with clarity and consistency.
  • Demonstrate core values.


Prices* can vary depending on the brief, but here’s a quick guide:

  • Tone of voice guidelines start at €2,000.

Available to work with agencies and independent businesses on a project or retainer basis.

*I’m based in Austria, so example rates are in Euros.

Let’s work together