The term ‘copywriter’ is often misunderstood. But for many writers, copywriting is exactly what they do every day. Like New Zealand-based copywriter Hayden Maskell.
Albert Einstein knew a thing or two about asking questions. Mostly, he knew that without them he wouldn’t discover anything new. The same applies to being a writer.
The question of having a niche as a writer sounds simple enough. You either have a niche or you don’t. But it’s not as black and white as that.
Not so long ago, PR and marketing professionals predicted the end of the humble press release. But despite the expected demise, it remains an effective and relevant tool for communicating news.
Digital copywriting is a skill, and one that takes time to get right. Let’s take a look at what it involves.