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Hayley Maguire

Copywriter, Journalist & PR Consultant

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Tag Archives: Content

Why you should repurpose podcast content

In case you haven’t heard, podcasts are booming. But what if your target audience doesn’t listen to podcasts yet? A solution to this is to repurpose podcast content into blog posts.

Posted byHayley MaguireOctober 8, 2020Posted inBlogTags:Blog, Content, Podcast

Data, content and consumers

This has been a strange year so far. To put it mildly. But let’s ignore the elephant in the room (ahem, pandemic) for now and take a look at content instead.

Posted byHayley MaguireSeptember 15, 2020Posted inBlogTags:Consumers, Content, Data, PRLeave a comment on Data, content and consumers

Create value with evergreen content

Evergreen content doesn’t date or go out of style. It will always be relevant to the reader. At least that’s the aim, anyway.

Posted byHayley MaguireAugust 6, 2020August 25, 2020Posted inBlogTags:Content, SEO, Writing3 Comments on Create value with evergreen content

The power of the newsletter

There is power in the humble email newsletter, and when harnessed correctly it becomes a successful communications tool.

Posted byHayley MaguireMay 28, 2020May 28, 2020Posted inBlogTags:B2B, B2C, Content, Copywriting, NewsletterLeave a comment on The power of the newsletter

How to write authentic content

authentic-copywriting

Most writers want to be known for creating authentic content, but with so much competition around, how can we inject some authenticity into our work? The answer lies in going back to basics.

Posted byHayley MaguireFebruary 27, 2020May 20, 2020Posted in'How to' series, BlogTags:Authenticity, Content, Writing

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