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Hayley Maguire

Copywriter, Journalist & PR Consultant

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Category Archives: ‘How to’ series

How to raise your ecommerce game

Ecommerce is booming and showing no sign of slowing down. But with established big players like Amazon and Asos already well ahead of the game, it can be hard for newcomers to get a foot in the door. It’s not impossible though.

Posted byHayley MaguireJanuary 20, 2021January 20, 2021Posted in'How to' series, BlogTags:Ecommerce, Entrepreneur, Marketing, PRLeave a comment on How to raise your ecommerce game

How to write a winning press release

Not so long ago, PR and marketing professionals were predicting the end of the humble press release. But despite the expected demise, it remains an effective and relevant tool for communicating news.

Posted byHayley MaguireAugust 25, 2020September 7, 2020Posted in'How to' series, BlogTags:Copywriting, Media Relations, Press Release

How to use guest blogging to boost SEO

Guest blogging can provide a welcome SEO boost for a website. Sounds good, right? But how does it work and is it worth the effort?

Posted byHayley MaguireMay 13, 2020May 20, 2020Posted in'How to' series, BlogTags:Blogging, Copywriting, Guest blogging, SEO

How to write authentic content

authentic-copywriting

Most writers want to be known for creating authentic content, but with so much competition around, how can we inject some authenticity into our work? The answer lies in going back to basics.

Posted byHayley MaguireFebruary 27, 2020May 20, 2020Posted in'How to' series, BlogTags:Authenticity, Content, Writing

How to write an SEO-friendly blog post

We’ve all heard the term, “SEO-friendly content”, but what does it actually mean? And how can we write in an SEO-friendly way? Let’s start at the beginning.

Posted byHayley MaguireJanuary 23, 2020August 25, 2020Posted in'How to' series, BlogTags:Blog, Copywriting, SEO
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