Not so long ago, PR and marketing professionals were predicting the end of the humble press release. But despite the expected demise, it remains an effective and relevant tool for communicating news.
Category Archives: ‘How to’ series
How to use guest blogging to boost SEO
Guest blogging can provide a welcome SEO boost for a website. Sounds good, right? But how does it work and is it worth the effort?
How to write authentic content
Most writers want to be known for creating authentic content, but with so much competition around, how can we inject some authenticity into our work? The answer lies in going back to basics.
How to write an SEO-friendly blog post
We’ve all heard the term, “SEO-friendly content”, but what does it actually mean? And how can we write in an SEO-friendly way? Let’s start at the beginning.
