Chippa Nation is a UK-based ecommerce company that was founded in spring 2020. The online marketplace stocks a range of products from independent makers and small businesses.
Tara Smith, the founder of Chippa Nation, wanted to raise the profile of the new business to boost awareness and sales. Tara had a clear vision for how she wanted to grow the business but was unsure about the direction for content.
Chippa Nation was launched in the early days of the pandemic – a time when ecommerce was booming. The stockists were also selected to reflect Tara’s values of supporting fellow independent businesses, which was a key pillar of the business.
To communicate this, I started with a series of blog articles to create the Chippa Journal. This set the stage to tell the story of Chippa Nation, highlight the company’s USP and improve SEO.
The next step was to raise the profile of the business.
As Chippa Nation was new, it was important to introduce the business to the target market. This was initially done with a press release, which gained coverage in regional publications and on lifestyle websites.
A few months later, we sent out the first Chippa Nation newsletter to celebrate the launch of the new website. The newsletter served as another introduction to the business by including a link to the Founder Focus article, as well as highlighting a key stockist with a Q&A.
It was a pleasure to see Tara’s vision become a reality and to support a small business during a roller coaster time in history.
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