In case you haven’t heard, podcasts are booming. But what if your target audience doesn’t listen to podcasts yet? A solution to this is to repurpose podcast content into blog posts.
This has been a strange year so far. To put it mildly. But let’s ignore the elephant in the room (ahem, pandemic) for now and take a look at content instead.
Not so long ago, PR and marketing professionals were predicting the end of the humble press release. But despite the expected demise, it remains an effective and relevant tool for communicating news.
Evergreen content doesn’t date or go out of style. It will always be relevant to the reader. At least that’s the aim, anyway.
Digital copywriting is a skill, and one that takes time to get right. Let’s take a look at what it involves.