In today’s digital world, we’ve all heard about the benefits of blogging for SEO.
Guest blogging is an extension of that with the added bonus of increased online exposure and another chance to move up the SEO ranks by being linked to another website.
Sounds good, right? But how does it work and is it worth the effort?
Let’s take a closer look at what guest blogging is all about and how it can benefit a business.
Where to pitch and what to write
The first thing to consider when creating a guest blog post is where it could be published.
Think about the industry that you are in and focus on the online publications and brands that are similar. More often than not, the target audience for those websites will be potential customers that you want to speak to as well.
For example, a health and wellness website probably wouldn’t be a good match for a software developer specialising in the airline industry. That’s not where the target audience would be found, no matter how many people visit the website on a daily basis.
That leads us onto traffic (the website kind).
The amount of traffic a website attracts is a key consideration to maximise the efforts of writing a guest blog post. Remember, the aim is to place it in front of a large online audience to raise the profile of a business and boost SEO. As an added bonus, websites with high traffic rates usually have a strong social media following as well, which provides another opportunity for your work to be promoted via likes, tweets and retweets.
Don’t wait for guest blog post opportunities to fall into your lap either. Once you have identified the most relevant websites for your industry, niche and target audience, reach out to the people behind the scenes to introduce yourself and find out what they are looking for.
As with researching relevant websites for guest blogging, the topic should fall within the scope of your business or brand. Focus on quality and make sure the content is original. Then back it up by drawing on credible sources to showcase your knowledge and position yourself as a thought leader.
Benefits of guest blogging
The biggest benefit of guest blogging is a welcome boost to SEO for your website. A guest blog post should link back to your website and social media channels, as well as include a brief author bio to provide some context about who you are and what you do.
Backlinks are important to attract traffic to your website and to build domain authority. Search engines like Google crawl websites to detect links, shares and likes. The more there are, the more relevant the content appears to the search engine, which means a website will appear higher up in the search results.
Guest blogging is also good for networking and connecting with others within your industry. No man (or woman) is an island and collaboration can work wonders for the reputation of a business, while expanding a network of like-minded people.
Finally, don’t think of guest blogging as creating free content for other people or as an opportunity for blatant self-promotion. Guest blogging is time well spent on marketing and the chance to position yourself as an authority in your industry.
Need help writing a guest blog post? Get in touch at firstname.lastname@example.org